With buyback assurance, customers who purchase Ather 450X or Ather 450 Plus will have the option of returning the vehicle back to Ather at the end of 3 years for a price of Rs.85000 or Rs.70000 respectively. We are offering this buyback assurance to increase the purchasing confidence of customers who are excited about the product but may have concerns about long-term ownership. We are super confident about the product and hence we are offering this assurance to our customers.
The offer is only valid for vehicles invoiced before 31st July, 2021
The buyback assurance begins from the date of vehicle invoicing. The offer is only valid for vehicles invoiced before 31st July, 2021
The buyback assurance is applicable only on the vehicle and Ather Dot that comes with it (or portable charger if you opted for it instead of Ather Dot). Other accessories are not covered under buyback.
It depends on the nature of modification made to the vehicle. Minor cosmetic changes may be acceptable. However, unauthorized structural modifications will void the buyback assurance.
No, Rs.85000/70000 is not a 'guaranteed' buyback price. Depending on whether there are damages that have arised (but not due to manufacturing) and the extent of wear and tear of the vehicle, deductions may be applicable. Detailed terms will be available on our website and the buyer’s agreement ahead of your purchase.
We have published the terms and conditions of the Buyback Assurance here
We are offering the buyback assurance to build the purchasing confidence of customers who are excited about the product but may have concerns about long-term ownership. We think most customers would continue to own the vehicle even after 3 years instead of opting for buyback. Why 3 years and not another number? Based on our research, 3 years is a sweet spot that meets both the customer's and firm's objectives. We do not offer buyback for other durations such as 5 years or 1 year since the objective of this guarantee is to provide confidence to purchase and 3 years does the job. If you're looking for a short term ownership option, there's the lease option for that anyway.
We will be open for buyback from the 30th month of ownership until the end of the 36th month.
Yes, the buyback assurance applies. However, you have to ensure complete closure of loans and any other liability ahead of the 3 years period.
No, your vehicle will become ineligible for buyback if you've purchased it from another customer.