Creative Lead - Community & Social

8 - 10 Years

You’ll Be Our: Lead- Community & Social  
You’ll Be Based At: IBC, Bangalore 
You’ll Be Aligned With: Lead - Creative 
You’ll Be A Member Of: Creative team in the Marketing department

What You Do At Ather:

Build & scale Ather’s community 
Define and execute the community strategy - both online and offline
Work with regional teams and retail partners to execute offline community events 
Build potential brand alliances and partnerships that work for the community 
Build internal & external teams/partners for content creation
Work with agency partners for regional events and activation
Work with the brand team to lay out quarterly plans and conceptualize community activations
Build and engage moderators from across the country. 
Work closely with customer support and social response team for ORM

Build Ather’s social media profile 
Define the social media strategy
Build internal teams and external partners to execute the strategy and quarterly plans
Work closely with the Business Communication teams to manage outbound      communication
Work closely with the brand team to meet marketing objectives
Build social presence across T1, T2 and T3 cities and get user generated content
Identify potential opportunities in the community for cross-collaboration
Work with micro-influencers to achieve specific regional or central marketing objectives
And most importantly, “make it viral”

Here's What We are Looking For:
8-10 years of experience leading community and social media teams
Think deep
Experience in building and scaling up online and offline communities. Preferably in a hardware product space
Conceptualizing and executing BTL activations 
Work with cross-functional teams 
Experience in managing social media profiles 
Build and manage teams 
Manage and build agency partnerships

You Bring To Ather:
Ability to articulate an argument clearly, leading people with empathy, convincing stakeholders, embracing change, managing tasks, and meeting timelines are some of the important attributes we are looking for in this role. 

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